Visionary Leader. Creative Thinker. Protagonist. Lifelong Learner.

Hello, I'm Chalida.

View my work
about

ABOUT

Hi, I’m Chalida. I’m an enthusiastic entrepreneur by nature and a passionate designer by training.
An opportunist with a diverse background and a unique skill set, I bring insightful experience and strong expertise
in user experience and product design. I’m a high performer, and am motivated by problem solving and
result-oriented challenges. I’ve worked with Fortune 100, corporations, startups, and entrepreneurs
to create measurable innovative solutions.

I hold a Master Degree in M.I.S./E-commerce, a Graduate Diploma in Media Architecture/Design,
and a Bachelor Degree in Marketing.

clients
AirTran
Assets
Delta
Qiddo
Manheim

why-me

WHY ME?

My work is smart, thorough, practical, and innovative.

Exceptional

Award-winning and world-class standard

Versatile

Business savvy with technical and design skills

Expert

Result-oriented with proven track record

Trustworthy

From start to finish

kudos

KUDOS

  • Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors

    Chalida is one of those people who just “get it”! I love working with her. Even juggling several projects at once, she always seems to be on top of it all, and does it with such smooth style and grace. Bright, fun, insightful, humble, generous and amazingly productive – the world needs more just like her!

    Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors
  • Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways

    Chalida is a talented web designer. Her design work is smart, creative and appealing and was always a positive reflection of the AirTran brand. Chalida excels in many areas, including visual design, interaction design, collaboration, taking initiative and following through, and understanding business issues and goals. I was pleased to have Chalida on my team and I hope to have the opportunity to work with her again in the future.

    Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways
  • Andres Nino | Strategic Account Manager at SwitchFly

    Chalida is without a doubt the very best UX/UI designer with whom I have worked. She has a unique ability to translate strategic imperatives and business goals into tangible UX/UI designs that drive bottom line results. Working for a technology provider of on-line travel sites I have had the opportunity to work with many UI/UX designers at some of the largest airlines in the US and Europe and Chalida is at the very top of that group. The end results and the efficiency along the process set Chalida apart. Creativity, process and tangible results make Chalida a unique talent.

    Andres Nino | Strategic Account Manager at SwitchFly
  • Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors

    Chalida is one of those people who just “get it”! I love working with her. Even juggling several projects at once, she always seems to be on top of it all, and does it with such smooth style and grace. Bright, fun, insightful, humble, generous and amazingly productive – the world needs more just like her!

    Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors
  • Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways

    Chalida is a talented web designer. Her design work is smart, creative and appealing and was always a positive reflection of the AirTran brand. Chalida excels in many areas, including visual design, interaction design, collaboration, taking initiative and following through, and understanding business issues and goals. I was pleased to have Chalida on my team and I hope to have the opportunity to work with her again in the future.

    Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways
  • Andres Nino | Strategic Account Manager at SwitchFly

    Chalida is without a doubt the very best UX/UI designer with whom I have worked. She has a unique ability to translate strategic imperatives and business goals into tangible UX/UI designs that drive bottom line results. Working for a technology provider of on-line travel sites I have had the opportunity to work with many UI/UX designers at some of the largest airlines in the US and Europe and Chalida is at the very top of that group. The end results and the efficiency along the process set Chalida apart. Creativity, process and tangible results make Chalida a unique talent.

    Andres Nino | Strategic Account Manager at SwitchFly

 

contact

Let’s chat!

services

SERVICES

Innovation & Strategic Planning

My best ideas are created by divergent and convergent thinking through synthesis and analysis process. Artifacts include Business Canvas Model, Value Proposition Canvas, Trend Report, Idea Matrix, Strategy Framework, and Experience Blueprint.

User Experience & Service Design

My mantra is to create a frictionless journey with halo moments. Every detail is finessed at every microinteraction. Artifacts include Ecosystem Diagram, Personas, Service Design Blueprint, Customer Journey Map, Scenario Map, Information Architecture, and User Flow & Wireframes.

User & Market Research

Design Thinking and holistic approach are my key to successfully achieve both user and business goals. Metholodogies include Ethnography Research, Interview & Survey, Concept Testing, Heuristic Evaluation, Card Sorting, and Usability Testing.

Design Management & Coaching

My framework encompasses both visionary and pragmatic solutions. Expertise include Design Thinking, Lean UX Kit, Design Process Improvement, In-house Agency Framework, T-Shaped Model, and UX Career Path Coaching.  

quote

What sets me apart from others are my unique skills,
unstoppable passion, and great attitude.

–Chalida

ready

Ready for a change?

Whether you're a small/medium business, startup, corporate, agency, or philanthropist, who wants to create things that are disruptive, radical, or compelling, let's chat!

framework

FRAMEWORK

Define

Resonate with clients then educate via research.

Design

Ideate solutions then validate with the users.

Refine

Iterate per feedback and evaluate against business goals.

 

 

projects

PROJECTS

CONTACT