Visionary Leader. Design Innovator. Lifelong Learner.

Hello, I'm Chalida.

View my work
services

SERVICES

I empower my clients to demystify complex challenges and ideate novel yet practical solutions through creative-thinking and design-driven approach. With my proven methodology and framework, I have worked with Fortune 100 companies, corporations, startups, and entrepreneurs to create measurable results via:

User Experience & Service Design Consulting

Exceed customer expectations and surpass competitors in volatile and disruptive environments

Design Thinking/Design Sprint Workshop Facilitation

Remove operational deficiencies through co-creation by unleashing creative energy and busting silos

Lead-by-Design Training

Cultivate intrapreneurs and design-leader mindset while improving employee productivity and engagement

Individual & Team Development Coaching

Create change agents for innovation and culture transformation by unlocking your talents’ limitless potential

clients

Clients

Delta Air Lines
Sudu
Qiddo
Assets
NCR
Fjord
Manheim
The Home Depot
AirTran Airways
Celebrity Cruises

methodology

Methodology

Define

Resonate with clients then educate via research.

Design

Ideate solutions then validate with the users.

Refine

Iterate per feedback and evaluate against business goals.

work

WORK

about

ABOUT

Hi, I’m Chalida. I’m an enthusiastic entrepreneur by nature and a passionate designer by training. An opportunist with a diverse background and a unique skill set, I bring insightful experience and strong expertise in design leadership, innovation, product design, and user experience/service design. I’m a high performer and am motivated by problem-solving and result-oriented challenges. I hold a Master Degree in M.I.S./E-commerce, a Graduate Diploma in Media Architecture/Design, and a Bachelor Degree in Marketing.

Visionary

Strategically craft blueprints by decoding insights into foresight 

Multidisciplinary

Reframe complex problems and ideate novel solutions via research and experimentation

Growth Mindset

Relentlessly turn chances and challenges into opportunities

Pragmatic

Formulate actionable approaches and tactics to achieve measurable results

kudos

Kudos

  • Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors

    Chalida is one of those people who just “get it”! I love working with her. Even juggling several projects at once, she always seems to be on top of it all, and does it with such smooth style and grace. Bright, fun, insightful, humble, generous and amazingly productive – the world needs more just like her!

    Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors
  • Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways

    Chalida is a talented web designer. Her design work is smart, creative and appealing and was always a positive reflection of the AirTran brand. Chalida excels in many areas, including visual design, interaction design, collaboration, taking initiative and following through, and understanding business issues and goals.

    Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways
  • Andres Nino | Strategic Account Manager at SwitchFly

    Chalida is without a doubt the very best UX/UI designer with whom I have worked. She has a unique ability to translate strategic imperatives and business goals into tangible UX/UI designs that drive bottom line results. The end results and the efficiency along the process set Chalida apart. Creativity, process and tangible results make Chalida a unique talent.

    Andres Nino | Strategic Account Manager at SwitchFly
  • Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors

    Chalida is one of those people who just “get it”! I love working with her. Even juggling several projects at once, she always seems to be on top of it all, and does it with such smooth style and grace. Bright, fun, insightful, humble, generous and amazingly productive – the world needs more just like her!

    Michael Ames | Chief Mechanic/Owner at The Biz Garage - Business Coaching & Strategic Advisors
  • Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways

    Chalida is a talented web designer. Her design work is smart, creative and appealing and was always a positive reflection of the AirTran brand. Chalida excels in many areas, including visual design, interaction design, collaboration, taking initiative and following through, and understanding business issues and goals.

    Heather Johnson | Director, Online Strategy and User Experience at AirTran Airways
  • Andres Nino | Strategic Account Manager at SwitchFly

    Chalida is without a doubt the very best UX/UI designer with whom I have worked. She has a unique ability to translate strategic imperatives and business goals into tangible UX/UI designs that drive bottom line results. The end results and the efficiency along the process set Chalida apart. Creativity, process and tangible results make Chalida a unique talent.

    Andres Nino | Strategic Account Manager at SwitchFly

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