E-commerce: Concept • Information Architecture • User Interface & Visual Design

The First (ever) Launch of

LoveAssets.com by Sara Blakely

American Graphic Design Awards 2006

Assets by Sara Blakely is a more affordable chic shapewear line created by Spanx founder, Sara Blakely.
As the lead designer, I collaborated closely with the Play Design and Spanx teams on vision and details of the site.
The goal was to not only appeal to its target market but also familiarize them with product features and benefits.

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